The American Marketing Association defines marketing as the activity, a set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Understanding marketing is critical for diverse-owned businesses because your customers have specific needs that only diverse-owned businesses can address. Despite these needs, having a good products and services are not enough. You have to be able to identify, develop, and articulate your value proposition to your customers and to your team. In this course you will learn: why this topic is important to emerging diverse suppliers; how marketing and sales strategies differ between the public sector and the private sector; and how marketing impacts your brand and your business plan.
1.) Click on the "Enroll Now" button to establish your username and password and "Sign Up" for this course.
2.) You will receive a confirmation email.
3.) After you confirm your identity, click on the "Login" link at the top of the page to begin this course.
